Rinse, but no need to repeat
Unilever promotes water sustainability through product innovation. By October 2007, it had become apparent that competition in the laundry products segment in Vietnam was heating up rapidly. Huyen Bui, the senior brand manager for Comfort at Unilever Vietnam, was contemplating how to stay ahead of l...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2015
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| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/4997 https://ink.library.smu.edu.sg/context/lkcsb_research/article/5996/viewcontent/RinceNoNeedRepeat.pdf |
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| Institution: | Singapore Management University |
| Language: | English |