East vs. West: Strategic Marketing Management Meets the Asian Networks

• Main Authors: HALEY, George T., TAN, Chin Tiong
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 1999
• Subjects: Asia; Decision making; Management styles; Marketing strategy; Networks; Strategic management; Asian Studies; Marketing; Strategic Management Policy
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/282; https://ink.library.smu.edu.sg/context/lkcsb_research/article/1281/viewcontent/EastvWestStrategicMarketing_1999.pdf
• Institution: Singapore Management University

Strategic management in Asia is different. Decision-making differs from that taught in Western, and even Asian, schools of business. In the last decade, the influence of Japanese management systems on Western management practice has become evident. Though the Japanese economy is the world's sec...