East vs. West: Strategic Marketing Management Meets the Asian Networks

• Main Authors: HALEY, George T., TAN, Chin Tiong
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 1999
• Subjects: Asia; Decision making; Management styles; Marketing strategy; Networks; Strategic management; Asian Studies; Marketing; Strategic Management Policy
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/282; https://ink.library.smu.edu.sg/context/lkcsb_research/article/1281/viewcontent/EastvWestStrategicMarketing_1999.pdf
• Institution: Singapore Management University

Strategic management in Asia is different. Decision-making differs from that taught in Western, and even Asian, schools of business. In the last decade, the influence of Japanese management systems on Western management practice has become evident. Though the Japanese economy is the world's second largest, and Japan's population substantial, neither compares with the combined economies and combined populations of non-Japanese Asia. The influence of the most aggressive elements of the non-Japanese Asian business communities, the Overseas Chinese and Overseas Indian Networks cannot help to be felt on Western management practice. This article explains why this difference in decision-making styles exists, analyzes the implications of the Asian decision-making style for managing in Asia, and discusses its implications for the future of strategic marketing management practice.