East vs. West: Strategic Marketing Management Meets the Asian Networks
Strategic management in Asia is different. Decision-making differs from that taught in Western, and even Asian, schools of business. In the last decade, the influence of Japanese management systems on Western management practice has become evident. Though the Japanese economy is the world's sec...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
1999
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/282 https://ink.library.smu.edu.sg/context/lkcsb_research/article/1281/viewcontent/EastvWestStrategicMarketing_1999.pdf |
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| Institution: | Singapore Management University |
| Language: | English |