Global future: The next challenge for Asian business

• Main Authors: DE MEYER, Arnoud Cyriel Leo, WILLIAMSON, ‎ Peter, RICHTER, ‎Frank-Jürgen, MAR, ‎ Pamela C. M.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2005
• Subjects: Asian Studies; International Business; Strategic Management Policy
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/5526
• Institution: Singapore Management University

Provides a descriptive analysis of the globalization challenge for East Asian Firms and a prescriptive framework of how Asian firms can manage the internationalisation process. The book contains an introduction on the internationalisation challenges specific to the Asian firm and the outline of a mo...