Global future: The next challenge for Asian business

Global future: The next challenge for Asian business

Provides a descriptive analysis of the globalization challenge for East Asian Firms and a prescriptive framework of how Asian firms can manage the internationalisation process. The book contains an introduction on the internationalisation challenges specific to the Asian firm and the outline of a mo...

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Bibliographic Details
Main Authors: DE MEYER, Arnoud Cyriel Leo, WILLIAMSON, ‎ Peter, RICHTER, ‎Frank-Jürgen, MAR, ‎ Pamela C. M.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2005
Subjects:
Asian Studies
International Business
Strategic Management Policy
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/5526
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Institution: Singapore Management University
Language: English
Description
Summary:Provides a descriptive analysis of the globalization challenge for East Asian Firms and a prescriptive framework of how Asian firms can manage the internationalisation process. The book contains an introduction on the internationalisation challenges specific to the Asian firm and the outline of a model on internationalisation in Asia and a series of 8 case studies written by CEOs, illustrating different aspects of internationalisation in Asia.

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