Rinse, but no need to repeat
Unilever promotes water sustainability through product innovation. By October 2007, it had become apparent that competition in the laundry products segment in Vietnam was heating up rapidly. Huyen Bui, the senior brand manager for Comfort at Unilever Vietnam, was contemplating how to stay ahead of l...
Saved in:
| Main Author: | |
|---|---|
| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2015
|
| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/4997 https://ink.library.smu.edu.sg/context/lkcsb_research/article/5996/viewcontent/RinceNoNeedRepeat.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Singapore Management University |
| Language: | English |
| id |
sg-smu-ink.lkcsb_research-5996 |
|---|---|
| record_format |
dspace |
| spelling |
sg-smu-ink.lkcsb_research-59962017-02-03T02:03:47Z Rinse, but no need to repeat REDDY, Srinivas K. Unilever promotes water sustainability through product innovation. By October 2007, it had become apparent that competition in the laundry products segment in Vietnam was heating up rapidly. Huyen Bui, the senior brand manager for Comfort at Unilever Vietnam, was contemplating how to stay ahead of long-time rival, Procter & Gamble (P&G), in terms of market share. In April 2007, Unilever launched Comfort One Rinse, a fabric conditioner designed to reduce water use in hand-washed laundry by 66 percent. Six months later, P&G responded by launching Downy One Rinse, a nearly identical product. 2015-05-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/lkcsb_research/4997 https://ink.library.smu.edu.sg/context/lkcsb_research/article/5996/viewcontent/RinceNoNeedRepeat.pdf http://creativecommons.org/licenses/by-nc-nd/4.0/ Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Case study Vietnam laundry products Asian Studies Marketing Strategic Management Policy |
| institution |
Singapore Management University |
| building |
SMU Libraries |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
SMU Libraries |
| collection |
InK@SMU |
| language |
English |
| topic |
Case study Vietnam laundry products Asian Studies Marketing Strategic Management Policy |
| spellingShingle |
Case study Vietnam laundry products Asian Studies Marketing Strategic Management Policy REDDY, Srinivas K. Rinse, but no need to repeat |
| description |
Unilever promotes water sustainability through product innovation. By October 2007, it had become apparent that competition in the laundry products segment in Vietnam was heating up rapidly. Huyen Bui, the senior brand manager for Comfort at Unilever Vietnam, was contemplating how to stay ahead of long-time rival, Procter & Gamble (P&G), in terms of market share. In April 2007, Unilever launched Comfort One Rinse, a fabric conditioner designed to reduce water use in hand-washed laundry by 66 percent. Six months later, P&G responded by launching Downy One Rinse, a nearly identical product. |
| format |
text |
| author |
REDDY, Srinivas K. |
| author_facet |
REDDY, Srinivas K. |
| author_sort |
REDDY, Srinivas K. |
| title |
Rinse, but no need to repeat |
| title_short |
Rinse, but no need to repeat |
| title_full |
Rinse, but no need to repeat |
| title_fullStr |
Rinse, but no need to repeat |
| title_full_unstemmed |
Rinse, but no need to repeat |
| title_sort |
rinse, but no need to repeat |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
2015 |
| url |
https://ink.library.smu.edu.sg/lkcsb_research/4997 https://ink.library.smu.edu.sg/context/lkcsb_research/article/5996/viewcontent/RinceNoNeedRepeat.pdf |
| _version_ |
1770573105030234112 |