Bridge or buffer: Two ideas of effective corporate governance and public engagement

• Main Authors: Soojin KIM, KIM, Jeong-Nam
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2016
• Subjects: bridging; buffering; corporate governance; public relations strategy; Business and Corporate Communications; Business Law, Public Responsibility, and Ethics
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/5127; https://ink.library.smu.edu.sg/context/lkcsb_research/article/6126/viewcontent/Kim_et_al_2016_Journal_of_Public_Affairs__2___1___1_.pdf
• Institution: Singapore Management University

This study identifies organizational factors that influence corporate governance and formulation of public relations strategies for public engagement. This study explores intertwined relationships between public relations strategies and organizational factors. A total of 22 qualitative interviews were conducted with a diverse pool of communication consultants. Results show that the two public relations strategies, bridging and buffering, are frequently observed and linked with key factors such as size, organizational culture, environment specificity, and strategic orientation. Implications for future public relations and corporate governance research are discussed.