Bridging strategy versus buffering strategy: Enhancing crisis management capability in public management for relational and reputational improvement, and conflict avoidance

• Main Authors: KIM, Soojin, KRISHNA, Arunima
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2017
• Subjects: bridging; buffering; communication strategy; conflict avoidance; crisis management capability; public management; relational improvement; reputational improvement; Business and Corporate Communications
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/5245; https://ink.library.smu.edu.sg/context/lkcsb_research/article/6244/viewcontent/Bridging_strategy_versus_buffering_strategy_enhancing_crisis_management_capability_in_public_management_for_relational_and_reputational_improvement.pdf
• Institution: Singapore Management University

This study seeks to understand the effectiveness ofan organization’s communication strategy in enhancing its crisis managementcapability in public management. The relationships between two types ofcommunication strategies (bridging and buffering), crisis management capabilityin public management, re...