Bridging strategy versus buffering strategy: Enhancing crisis management capability in public management for relational and reputational improvement, and conflict avoidance
This study seeks to understand the effectiveness ofan organization’s communication strategy in enhancing its crisis managementcapability in public management. The relationships between two types ofcommunication strategies (bridging and buffering), crisis management capabilityin public management, re...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2017
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/5245 https://ink.library.smu.edu.sg/context/lkcsb_research/article/6244/viewcontent/Bridging_strategy_versus_buffering_strategy_enhancing_crisis_management_capability_in_public_management_for_relational_and_reputational_improvement.pdf |
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| Institution: | Singapore Management University |
| Language: | English |