Product safety failure and restoring reputation across markets: Fonterra's management of the 2013 bacterial contamination crisis

Product safety failure and restoring reputation across markets: Fonterra's management of the 2013 bacterial contamination crisis

Modern distribution systems often stretch beyond national borders such that a highly-visible product failure in a single country may negatively influence the reputation and market share of all identifiable supply chain members-even those that are blameless-in multiple countries, especially when the...

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Bibliographic Details
Main Author: PANG, Augustine
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2017
Subjects:
China
crisis management
Fonterra
food safety
milk contamination
New Zealand
reputation management
Sanlu
supply chain safety
image-restoration campaign
communication
strategies
Agribusiness
Business and Corporate Communications
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/5763
https://ink.library.smu.edu.sg/context/lkcsb_research/article/6762/viewcontent/ProductSafetyFailureRestoringReputation_afv.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/lkcsb_research/5763
https://ink.library.smu.edu.sg/context/lkcsb_research/article/6762/viewcontent/ProductSafetyFailureRestoringReputation_afv.pdf

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