Product safety failure and restoring reputation across markets: Fonterra's management of the 2013 bacterial contamination crisis
Modern distribution systems often stretch beyond national borders such that a highly-visible product failure in a single country may negatively influence the reputation and market share of all identifiable supply chain members-even those that are blameless-in multiple countries, especially when the...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2017
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| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/5763 https://ink.library.smu.edu.sg/context/lkcsb_research/article/6762/viewcontent/ProductSafetyFailureRestoringReputation_afv.pdf |
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| Institution: | Singapore Management University |
| Language: | English |