Learning orientation, working smart, and effective selling

• Main Authors: SUJAN, Harish, WEITZ, Barton A., KUMAR, Nirmalya
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 1994
• Subjects: meta-analysis; salesperson performance; motivation; feedback; behavior; goals; conceptualization; achievement; personality; strategies; Marketing
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/5181; https://ink.library.smu.edu.sg/context/lkcsb_research/article/6180/viewcontent/Sujan1994.pdf
• Institution: Singapore Management University

Learning and performance goal orientations, two motivational orientations that guide salespeople's behavior, are related to working smart and hard. Working smart is defined as the engagement in activities that serve to develop knowledge of sales situations and utilize this knowledge in selling...