The Indian mystique

The Indian mystique

The rise of global business means that Western companies will increasingly encounter Indians as customers, competitors and collaborators. The author profiles how best to collaborate with Indian business leaders.

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Bibliographic Details
Main Author:	KUMAR, Nirmalya
Format:	text
Language:	English
Published:	Institutional Knowledge at Singapore Management University 2009
Subjects:	Indian companies corporate relations industrial collaboration Asian Studies Marketing Organizational Behavior and Theory
Online Access:	https://ink.library.smu.edu.sg/lkcsb_research/5198 https://ink.library.smu.edu.sg/context/lkcsb_research/article/6197/viewcontent/Kumar_2009_IndianMystique_BusinessStrategyReview.pdf
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Institution:	Singapore Management University
Language:	English

Description
Summary:	The rise of global business means that Western companies will increasingly encounter Indians as customers, competitors and collaborators. The author profiles how best to collaborate with Indian business leaders.