The Indian mystique

• Main Author: KUMAR, Nirmalya
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2009
• Subjects: Indian companies; corporate relations; industrial collaboration; Asian Studies; Marketing; Organizational Behavior and Theory
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/5198; https://ink.library.smu.edu.sg/context/lkcsb_research/article/6197/viewcontent/Kumar_2009_IndianMystique_BusinessStrategyReview.pdf
• Institution: Singapore Management University

The rise of global business means that Western companies will increasingly encounter Indians as customers, competitors and collaborators. The author profiles how best to collaborate with Indian business leaders.