When price precision pays in negotiations

When negotiating, is an offer of 99.95 euros better than 100 euros? Our recent study shows that there is no universally true answer to the question of price precision and that the right strategy depends on with whom you are negotiating.

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Bibliographic Details
Main Author: SCHAERER, Michael
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2017
Subjects:
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/5241
https://ink.library.smu.edu.sg/context/lkcsb_research/article/6240/viewcontent/When_Price_Precision_Pays_in_Negotiations.pdf
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Institution: Singapore Management University
Language: English