Demystifying the genius of entrepreneurship: How design cognition can help create the next generation of entrepreneurs

Entrepreneurship education is a key beneficiary of design thinking’s recent momentum. Both designers and entrepreneurs create opportunities for innovation in products, services, processes, and business models. More specifically, both design thinking and entrepreneurship education encourage individua...

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Bibliographic Details
Main Authors: GARBUIO, Massimo, DONG, Andy, LIN, Nidthida, TSCHANG, Ted, LOVALLO, Dan
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2018
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Online Access:https://ink.library.smu.edu.sg/lkcsb_research/5267
https://ink.library.smu.edu.sg/context/lkcsb_research/article/6266/viewcontent/Demystifying_the_Genius_1.pdf
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Institution: Singapore Management University
Language: English