Demystifying the genius of entrepreneurship: How design cognition can help create the next generation of entrepreneurs

• Main Authors: GARBUIO, Massimo, DONG, Andy, LIN, Nidthida, TSCHANG, Ted, LOVALLO, Dan
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2018
• Subjects: Action Learning; Entrepreneurship Education; Future of Management Education; Innovation in Management Education; Pedagogy; Problem-based Learning; Business; Education; Entrepreneurial and Small Business Operations
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/5267; https://ink.library.smu.edu.sg/context/lkcsb_research/article/6266/viewcontent/Demystifying_the_Genius_1.pdf
• Institution: Singapore Management University

Entrepreneurship education is a key beneficiary of design thinking’s recent momentum. Both designers and entrepreneurs create opportunities for innovation in products, services, processes, and business models. More specifically, both design thinking and entrepreneurship education encourage individua...