Cyber-Empathic Design: A data-driven framework for product design

• Main Authors: GHOSH, Dipanjan, OLEWNIK, Andrew, LEWIS, Kemper, KIM, Junghan, LAKSHAMAN, Arun
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2017
• Subjects: cyber-empathic design; data-driven design; design methodology; product design; product development; Marketing; Technology and Innovation
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/5316; https://ink.library.smu.edu.sg/context/lkcsb_research/article/6315/viewcontent/md_139_09_091401_pv.pdf
• Institution: Singapore Management University

A critical task in product design is mapping information from consumer to design space. Currently, this process largely depends on designers identifying and mapping psychological and consumer level factors to engineered attributes. In this way, current methodologies lack provision to test a designer...