Brand imperative: Protecting your most valuable assets

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Bibliographic Details
Main Authors:	ANDRIEN, Jeffrey, BENOIT, Paul, ZERRILLO, Philip Charles
Format:	text
Language:	English
Published:	Institutional Knowledge at Singapore Management University 2015
Subjects:	Marketing
Online Access:	https://ink.library.smu.edu.sg/lkcsb_research/5486
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Institution:	Singapore Management University
Language:	English

id	sg-smu-ink.lkcsb_research-6485
record_format	dspace
spelling	sg-smu-ink.lkcsb_research-64852018-01-18T06:30:07Z Brand imperative: Protecting your most valuable assets ANDRIEN, Jeffrey BENOIT, Paul ZERRILLO, Philip Charles 2015-12-17T08:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/5486 Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Marketing
institution	Singapore Management University
building	SMU Libraries
continent	Asia
country	Singapore Singapore
content_provider	SMU Libraries
collection	InK@SMU
language	English
topic	Marketing
spellingShingle	Marketing ANDRIEN, Jeffrey BENOIT, Paul ZERRILLO, Philip Charles Brand imperative: Protecting your most valuable assets
format	text
author	ANDRIEN, Jeffrey BENOIT, Paul ZERRILLO, Philip Charles
author_facet	ANDRIEN, Jeffrey BENOIT, Paul ZERRILLO, Philip Charles
author_sort	ANDRIEN, Jeffrey
title	Brand imperative: Protecting your most valuable assets
title_short	Brand imperative: Protecting your most valuable assets
title_full	Brand imperative: Protecting your most valuable assets
title_fullStr	Brand imperative: Protecting your most valuable assets
title_full_unstemmed	Brand imperative: Protecting your most valuable assets
title_sort	brand imperative: protecting your most valuable assets
publisher	Institutional Knowledge at Singapore Management University
publishDate	2015
url	https://ink.library.smu.edu.sg/lkcsb_research/5486
_version_	1770573949737893888

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