Robin Hood is alive: The perceived morality and social acceptance of pirated products and counterfeits usage

We employ both direct and indirect methods to explore the piracy phenomenon. Our analyses suggest that consumers not only justifythe consumption of pirated products and find it acceptable, but under certain conditions view piracy as more socially desirable thanpurchasing the original, copyrighted pr...

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Main Authors: CHANG, Hannah H., KEINAN, Anat, LEHMAN, Donald
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2007
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Online Access:https://ink.library.smu.edu.sg/lkcsb_research/5729
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Institution: Singapore Management University
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spelling sg-smu-ink.lkcsb_research-67282018-03-23T08:00:17Z Robin Hood is alive: The perceived morality and social acceptance of pirated products and counterfeits usage CHANG, Hannah H. KEINAN, Anat LEHMAN, Donald We employ both direct and indirect methods to explore the piracy phenomenon. Our analyses suggest that consumers not only justifythe consumption of pirated products and find it acceptable, but under certain conditions view piracy as more socially desirable thanpurchasing the original, copyrighted product. Specifically, we demonstrate that perceived morality of consuming pirated productsdepends on characteristics of the product and the manufacturer of the original (copyrighted) product, as well as how the piratedproducts are obtained. We find that consumers who use pirated product originally produced by a large corporation are viewed as“Robin Hoods.” Implications for research on consumption ethics are discussed. 2007-07-26T07:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/5729 Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Business
institution Singapore Management University
building SMU Libraries
continent Asia
country Singapore
Singapore
content_provider SMU Libraries
collection InK@SMU
language English
topic Business
spellingShingle Business
CHANG, Hannah H.
KEINAN, Anat
LEHMAN, Donald
Robin Hood is alive: The perceived morality and social acceptance of pirated products and counterfeits usage
description We employ both direct and indirect methods to explore the piracy phenomenon. Our analyses suggest that consumers not only justifythe consumption of pirated products and find it acceptable, but under certain conditions view piracy as more socially desirable thanpurchasing the original, copyrighted product. Specifically, we demonstrate that perceived morality of consuming pirated productsdepends on characteristics of the product and the manufacturer of the original (copyrighted) product, as well as how the piratedproducts are obtained. We find that consumers who use pirated product originally produced by a large corporation are viewed as“Robin Hoods.” Implications for research on consumption ethics are discussed.
format text
author CHANG, Hannah H.
KEINAN, Anat
LEHMAN, Donald
author_facet CHANG, Hannah H.
KEINAN, Anat
LEHMAN, Donald
author_sort CHANG, Hannah H.
title Robin Hood is alive: The perceived morality and social acceptance of pirated products and counterfeits usage
title_short Robin Hood is alive: The perceived morality and social acceptance of pirated products and counterfeits usage
title_full Robin Hood is alive: The perceived morality and social acceptance of pirated products and counterfeits usage
title_fullStr Robin Hood is alive: The perceived morality and social acceptance of pirated products and counterfeits usage
title_full_unstemmed Robin Hood is alive: The perceived morality and social acceptance of pirated products and counterfeits usage
title_sort robin hood is alive: the perceived morality and social acceptance of pirated products and counterfeits usage
publisher Institutional Knowledge at Singapore Management University
publishDate 2007
url https://ink.library.smu.edu.sg/lkcsb_research/5729
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