Robin Hood is alive: The perceived morality and social acceptance of pirated products and counterfeits usage
We employ both direct and indirect methods to explore the piracy phenomenon. Our analyses suggest that consumers not only justifythe consumption of pirated products and find it acceptable, but under certain conditions view piracy as more socially desirable thanpurchasing the original, copyrighted pr...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2007
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/5729 |
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| Institution: | Singapore Management University |
| Language: | English |