What's in the box? A closer look at the subscription box retail trend
Subscription box services is an e-commerce retail trend which first appeared just a few years ago. Pioneered by New York-based Birchbox, the subscription box industry today is in a boom, with millions of dollars of investment being poured into new boxes hoping to lure in subscription customers, with...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2016
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| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/5755 https://www.smu.edu.sg/podcast/whats-box-closer-look-subscription-box-retail-trend |
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| Institution: | Singapore Management University |
| Language: | English |