What's in the box? A closer look at the subscription box retail trend

Subscription box services is an e-commerce retail trend which first appeared just a few years ago. Pioneered by New York-based Birchbox, the subscription box industry today is in a boom, with millions of dollars of investment being poured into new boxes hoping to lure in subscription customers, with...

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Main Author:	CHANG, Hannah H.
Format:	text
Language:	English
Published:	Institutional Knowledge at Singapore Management University 2016
Subjects:	Marketing
Online Access:	https://ink.library.smu.edu.sg/lkcsb_research/5755 https://www.smu.edu.sg/podcast/whats-box-closer-look-subscription-box-retail-trend
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Institution:	Singapore Management University
Language:	English

id	sg-smu-ink.lkcsb_research-6754
record_format	dspace
spelling	sg-smu-ink.lkcsb_research-67542020-06-16T07:32:27Z What's in the box? A closer look at the subscription box retail trend CHANG, Hannah H. Subscription box services is an e-commerce retail trend which first appeared just a few years ago. Pioneered by New York-based Birchbox, the subscription box industry today is in a boom, with millions of dollars of investment being poured into new boxes hoping to lure in subscription customers, with the promise of a wonderful, specially-curated monthly ‘surprise’.Assistant Professor of Marketing Hannah Chang from the SMU Lee Kong Chian School of Business specialises in research on consumer behaviour and marketing. In this podcast, she discusses how consumer behaviour plays a part in the success of this business model, and elaborates on some of the critical factors necessary for subscription box companies to be sustainable in the long-run. 2016-06-01T07:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/5755 https://www.smu.edu.sg/podcast/whats-box-closer-look-subscription-box-retail-trend Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Marketing
institution	Singapore Management University
building	SMU Libraries
continent	Asia
country	Singapore Singapore
content_provider	SMU Libraries
collection	InK@SMU
language	English
topic	Marketing
spellingShingle	Marketing CHANG, Hannah H. What's in the box? A closer look at the subscription box retail trend
description	Subscription box services is an e-commerce retail trend which first appeared just a few years ago. Pioneered by New York-based Birchbox, the subscription box industry today is in a boom, with millions of dollars of investment being poured into new boxes hoping to lure in subscription customers, with the promise of a wonderful, specially-curated monthly ‘surprise’.Assistant Professor of Marketing Hannah Chang from the SMU Lee Kong Chian School of Business specialises in research on consumer behaviour and marketing. In this podcast, she discusses how consumer behaviour plays a part in the success of this business model, and elaborates on some of the critical factors necessary for subscription box companies to be sustainable in the long-run.
format	text
author	CHANG, Hannah H.
author_facet	CHANG, Hannah H.
author_sort	CHANG, Hannah H.
title	What's in the box? A closer look at the subscription box retail trend
title_short	What's in the box? A closer look at the subscription box retail trend
title_full	What's in the box? A closer look at the subscription box retail trend
title_fullStr	What's in the box? A closer look at the subscription box retail trend
title_full_unstemmed	What's in the box? A closer look at the subscription box retail trend
title_sort	what's in the box? a closer look at the subscription box retail trend
publisher	Institutional Knowledge at Singapore Management University
publishDate	2016
url	https://ink.library.smu.edu.sg/lkcsb_research/5755 https://www.smu.edu.sg/podcast/whats-box-closer-look-subscription-box-retail-trend
_version_	1770574089343205376

What's in the box? A closer look at the subscription box retail trend

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