Does paying for online product reviews pay off? The effects of monetary incentives on content creators and consumers

• Main Authors: STEPHEN, Andrew T, BART, Yakov, du PLESSIS, Christilene, GONCALVES, Dilney
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2012
• Subjects: Marketing
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/5796
• Institution: Singapore Management University

We show that although incentivizing product reviews results in more helpful content, disclosing payment lowers review consumers’ product quality expectations. This effect occurs because disclosure induces doubt in product quality and persists when more objective information is available, irrespectiv...