Reducing uncertainty by increasing it: How inducing uncertainty in uncertainty appraisals of reviewer trustworthiness attenuates bias correction and product devaluation

A field study and two experiments show that when elaboration makes consumers doubt the validity of their doubt, uncertainty is deemed incidental in judgment formation and product devaluation does not occur. However, when elaboration confirms the validity of their doubt, uncertainty is deemed integra...

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Bibliographic Details
Main Authors: du PLESSIS, Christilene, STEPHEN, Andrew T, BART, Yakov, GONCALVES, Dilney
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2016
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Online Access:https://ink.library.smu.edu.sg/lkcsb_research/5798
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Institution: Singapore Management University
Language: English
Description
Summary:A field study and two experiments show that when elaboration makes consumers doubt the validity of their doubt, uncertainty is deemed incidental in judgment formation and product devaluation does not occur. However, when elaboration confirms the validity of their doubt, uncertainty is deemed integral in judgment formation and devaluation occurs.