Reducing uncertainty by increasing it: How inducing uncertainty in uncertainty appraisals of reviewer trustworthiness attenuates bias correction and product devaluation

Reducing uncertainty by increasing it: How inducing uncertainty in uncertainty appraisals of reviewer trustworthiness attenuates bias correction and product devaluation

A field study and two experiments show that when elaboration makes consumers doubt the validity of their doubt, uncertainty is deemed incidental in judgment formation and product devaluation does not occur. However, when elaboration confirms the validity of their doubt, uncertainty is deemed integra...

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Main Authors: du PLESSIS, Christilene, STEPHEN, Andrew T, BART, Yakov, GONCALVES, Dilney
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2016
Subjects:
Marketing
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/5798
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Institution: Singapore Management University
Language: English
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spelling sg-smu-ink.lkcsb_research-67972018-05-28T02:16:17Z Reducing uncertainty by increasing it: How inducing uncertainty in uncertainty appraisals of reviewer trustworthiness attenuates bias correction and product devaluation du PLESSIS, Christilene STEPHEN, Andrew T BART, Yakov GONCALVES, Dilney A field study and two experiments show that when elaboration makes consumers doubt the validity of their doubt, uncertainty is deemed incidental in judgment formation and product devaluation does not occur. However, when elaboration confirms the validity of their doubt, uncertainty is deemed integral in judgment formation and devaluation occurs. 2016-10-01T07:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/5798 Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Marketing
institution Singapore Management University
building SMU Libraries
continent Asia
country Singapore
Singapore
content_provider SMU Libraries
collection InK@SMU
language English
topic Marketing
spellingShingle Marketing
du PLESSIS, Christilene
STEPHEN, Andrew T
BART, Yakov
GONCALVES, Dilney
Reducing uncertainty by increasing it: How inducing uncertainty in uncertainty appraisals of reviewer trustworthiness attenuates bias correction and product devaluation
description A field study and two experiments show that when elaboration makes consumers doubt the validity of their doubt, uncertainty is deemed incidental in judgment formation and product devaluation does not occur. However, when elaboration confirms the validity of their doubt, uncertainty is deemed integral in judgment formation and devaluation occurs.
format text
author du PLESSIS, Christilene
STEPHEN, Andrew T
BART, Yakov
GONCALVES, Dilney
author_facet du PLESSIS, Christilene
STEPHEN, Andrew T
BART, Yakov
GONCALVES, Dilney
author_sort du PLESSIS, Christilene
title Reducing uncertainty by increasing it: How inducing uncertainty in uncertainty appraisals of reviewer trustworthiness attenuates bias correction and product devaluation
title_short Reducing uncertainty by increasing it: How inducing uncertainty in uncertainty appraisals of reviewer trustworthiness attenuates bias correction and product devaluation
title_full Reducing uncertainty by increasing it: How inducing uncertainty in uncertainty appraisals of reviewer trustworthiness attenuates bias correction and product devaluation
title_fullStr Reducing uncertainty by increasing it: How inducing uncertainty in uncertainty appraisals of reviewer trustworthiness attenuates bias correction and product devaluation
title_full_unstemmed Reducing uncertainty by increasing it: How inducing uncertainty in uncertainty appraisals of reviewer trustworthiness attenuates bias correction and product devaluation
title_sort reducing uncertainty by increasing it: how inducing uncertainty in uncertainty appraisals of reviewer trustworthiness attenuates bias correction and product devaluation
publisher Institutional Knowledge at Singapore Management University
publishDate 2016
url https://ink.library.smu.edu.sg/lkcsb_research/5798
_version_ 1770574108786950144

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