Reward-based crowdfunding success: decomposition of the project, product category, entrepreneur, and location effects
We assess the relative importance of project, product category, entrepreneur, and location effects on reward-based crowdfunding success. Applying variance decomposition analysis to a sample of 98,336 crowdfunding projects launched between May 2009 and May 2014 on the Kickstarter platform, we find th...
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Main Authors: | , , , |
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Format: | text |
Language: | English |
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Institutional Knowledge at Singapore Management University
2018
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Subjects: | |
Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/5843 https://ink.library.smu.edu.sg/context/lkcsb_research/article/6842/viewcontent/Reward_basedCrowdfunding_afv.pdf |
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Institution: | Singapore Management University |
Language: | English |