Reward-based crowdfunding success: decomposition of the project, product category, entrepreneur, and location effects

• Main Authors: CHAN, C. S. Richard, PARK, Haemin Dennis, PATEL, Pamkaj, GOMULYA, David
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2018
• Subjects: entrepreneurship; Crowdfunding; variance decomposition analysis; founders; venture financing; Entrepreneurial and Small Business Operations; Strategic Management Policy
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/5843; https://ink.library.smu.edu.sg/context/lkcsb_research/article/6842/viewcontent/Reward_basedCrowdfunding_afv.pdf
• Institution: Singapore Management University

We assess the relative importance of project, product category, entrepreneur, and location effects on reward-based crowdfunding success. Applying variance decomposition analysis to a sample of 98,336 crowdfunding projects launched between May 2009 and May 2014 on the Kickstarter platform, we find th...