Does the crowd support innovation? Innovation claims and success on kickstarter
Online crowdfunding is a popular new tool for raising capital to commercialize product innovation. Product innovation must be both novel and useful (1-4). Therefore, we study the role of novelty and usefulness claims on Kickstarter. Startlingly, we find that a single claim of novelty increases proje...
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| Main Authors: | , , , |
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| 格式: | text |
| 語言: | English |
| 出版: |
Institutional Knowledge at Singapore Management University
2017
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| 在線閱讀: | https://ink.library.smu.edu.sg/lkcsb_research/5928 https://ink.library.smu.edu.sg/context/lkcsb_research/article/6927/viewcontent/SSRN_id3003283.pdf |
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