Parody social media accounts: Influence and impact on organizations during crisis

• Main Authors: WAN, Sarah, KOH, Regina, ONG, Andrew, PANG, Augustine
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2015
• Subjects: Social media; Crisis communication; Public relations; Twitter; Facebook; Parody accounts; Business and Corporate Communications; Organizational Behavior and Theory; Social Media
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/6009; https://ink.library.smu.edu.sg/context/lkcsb_research/article/7008/viewcontent/Parody_social_media_acc_2015_av.pdf
• Institution: Singapore Management University

With the uptake of the use of social media, the communication field has seen a rise in a new phenomenon: parody social media accounts. Through study of five such accounts, this paper shows how parody social media accounts can arise from a crisis or paracrisis, which is “a publicly visible crisis thr...