Repairing an organization’s image in times of crises: What strategies to use when?

• Main Authors: PANG, Augustine, HO, Benjamin Meng-Keng, MALIK, Nuraini
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2012
• Subjects: Image repair; Crisis; strategy; Reputation; Business and Corporate Communications; Organizational Behavior and Theory; Public Relations and Advertising
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/6097; https://ink.library.smu.edu.sg/context/lkcsb_research/article/7096/viewcontent/Repairing_Orgn_Image_Crisis_2012.pdf
• Institution: Singapore Management University

The image repair theory has been described as the “dominant paradigm for examining corporate communication in times of crises” (Dardis & Haigh, 2009, p. 101). While the theory, which posits five major strategies and 14 sub-strategies, has been applied extensively, a fundamental question remains:...