Impact of moral ethics on consumers’ boycott intentions: A cross-cultural study of crisis perceptions and responses in the United States, South Korea, and Singapore

• Main Authors: SHIM, KyuJin, CHO, Hichang, KIM, Soojin, YEO, Su Lin
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2021
• Subjects: Crisis communication; moral foundations theory; boycott; emotions; United States; South Korea; Singapore; Asian Studies; Business and Corporate Communications; International and Intercultural Communication; Social Influence and Political Communication
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/6224; https://ink.library.smu.edu.sg/context/lkcsb_research/article/7223/viewcontent/shim_et_al_2018_impact_of_moral_ethics_on_consumers_boycott_intentions_a_cross_cultural_study_of_crisis_perceptions_and.pdf
• Institution: Singapore Management University

This study investigates the effects of individuals’ ethics on perceptions and responses to a company’s crisis. Drawing on Moral Foundations Theory, it empirically tests a theoretical model of crisis attribution and emotional reaction with two antecedents (i.e., individualizing moral and binding mora...