The who, where, what, how and when of market entry

This introductory, along with the eight articles contained within this Special Issue, highlights and brings greater clarity to entrant-incumbent interactions and to firm movement – when entrants traverse market territories for the creation and/or delivery of offerings, where ‘markets’ include servic...

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Main Authors: MARKMAN, Gideon, GIANIODIS, Peter, PAYNE, G. Tyge, TUCCI, Christopher, FILATOTCHEV, Igor, KOTHA, Reddi, GEDAJLOVIC, Eric
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Language:English
Published: Institutional Knowledge at Singapore Management University 2019
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Online Access:https://ink.library.smu.edu.sg/lkcsb_research/6251
https://ink.library.smu.edu.sg/context/lkcsb_research/article/7250/viewcontent/WWWHW_Market_Entry_sv.pdf
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spelling sg-smu-ink.lkcsb_research-72502021-01-26T03:02:48Z The who, where, what, how and when of market entry MARKMAN, Gideon GIANIODIS, Peter PAYNE, G. Tyge TUCCI, Christopher FILATOTCHEV, Igor KOTHA, Reddi GEDAJLOVIC, Eric This introductory, along with the eight articles contained within this Special Issue, highlights and brings greater clarity to entrant-incumbent interactions and to firm movement – when entrants traverse market territories for the creation and/or delivery of offerings, where ‘markets’ include service or product categories, technology or resource spaces, industries, sectors and/or geographies. Collectively, this Special Issues explains that firm movement across market boundaries is highly consequential, influencing resource-capability mixes inside firms, interfirm relations, market logic and industry value chains, and of course, people, communities and even nations. Specifically, we develop a field-wide perspective of market entry by expanding on the framework of market entry that Zachary and his colleagues developed (Zachary et al., 2015) – i.e., the who (players such as incumbents, entrants, suppliers, etc.), when (the timing and sequence of entry), how (the strategy, resources, capabilities, etc.), where (the space of entry) and what (product, service, business model, etc.) – to include two additional categories: complements (networks, platforms, ecosystems) and non-market elements (government, political, social and cultural arrangements). We also summarize the eight highly diverse and insightful articles that make this Special Issue, and conclude with a discussion to highlight foundational questions that point to new directions in future research in this field. In sum, we hope to inspire scholars to go beyond counting outcomes (e.g., entry/exit rates, or profiling successful versus unsuccessful entrants), to consider contexts, processes and contingencies (e.g., cost, time, collaboration, competition, interfirm relations, etc.) and to discover boundary conditions that inform a theory of market entry. 2019-11-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/lkcsb_research/6251 info:doi/10.1111/joms.12448 https://ink.library.smu.edu.sg/context/lkcsb_research/article/7250/viewcontent/WWWHW_Market_Entry_sv.pdf http://creativecommons.org/licenses/by-nc-nd/4.0/ Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Marketing Strategic Management Policy
institution Singapore Management University
building SMU Libraries
continent Asia
country Singapore
Singapore
content_provider SMU Libraries
collection InK@SMU
language English
topic Marketing
Strategic Management Policy
spellingShingle Marketing
Strategic Management Policy
MARKMAN, Gideon
GIANIODIS, Peter
PAYNE, G. Tyge
TUCCI, Christopher
FILATOTCHEV, Igor
KOTHA, Reddi
GEDAJLOVIC, Eric
The who, where, what, how and when of market entry
description This introductory, along with the eight articles contained within this Special Issue, highlights and brings greater clarity to entrant-incumbent interactions and to firm movement – when entrants traverse market territories for the creation and/or delivery of offerings, where ‘markets’ include service or product categories, technology or resource spaces, industries, sectors and/or geographies. Collectively, this Special Issues explains that firm movement across market boundaries is highly consequential, influencing resource-capability mixes inside firms, interfirm relations, market logic and industry value chains, and of course, people, communities and even nations. Specifically, we develop a field-wide perspective of market entry by expanding on the framework of market entry that Zachary and his colleagues developed (Zachary et al., 2015) – i.e., the who (players such as incumbents, entrants, suppliers, etc.), when (the timing and sequence of entry), how (the strategy, resources, capabilities, etc.), where (the space of entry) and what (product, service, business model, etc.) – to include two additional categories: complements (networks, platforms, ecosystems) and non-market elements (government, political, social and cultural arrangements). We also summarize the eight highly diverse and insightful articles that make this Special Issue, and conclude with a discussion to highlight foundational questions that point to new directions in future research in this field. In sum, we hope to inspire scholars to go beyond counting outcomes (e.g., entry/exit rates, or profiling successful versus unsuccessful entrants), to consider contexts, processes and contingencies (e.g., cost, time, collaboration, competition, interfirm relations, etc.) and to discover boundary conditions that inform a theory of market entry.
format text
author MARKMAN, Gideon
GIANIODIS, Peter
PAYNE, G. Tyge
TUCCI, Christopher
FILATOTCHEV, Igor
KOTHA, Reddi
GEDAJLOVIC, Eric
author_facet MARKMAN, Gideon
GIANIODIS, Peter
PAYNE, G. Tyge
TUCCI, Christopher
FILATOTCHEV, Igor
KOTHA, Reddi
GEDAJLOVIC, Eric
author_sort MARKMAN, Gideon
title The who, where, what, how and when of market entry
title_short The who, where, what, how and when of market entry
title_full The who, where, what, how and when of market entry
title_fullStr The who, where, what, how and when of market entry
title_full_unstemmed The who, where, what, how and when of market entry
title_sort who, where, what, how and when of market entry
publisher Institutional Knowledge at Singapore Management University
publishDate 2019
url https://ink.library.smu.edu.sg/lkcsb_research/6251
https://ink.library.smu.edu.sg/context/lkcsb_research/article/7250/viewcontent/WWWHW_Market_Entry_sv.pdf
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