The who, where, what, how and when of market entry
This introductory, along with the eight articles contained within this Special Issue, highlights and brings greater clarity to entrant-incumbent interactions and to firm movement – when entrants traverse market territories for the creation and/or delivery of offerings, where ‘markets’ include servic...
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| Main Authors: | , , , , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2019
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/6251 https://ink.library.smu.edu.sg/context/lkcsb_research/article/7250/viewcontent/WWWHW_Market_Entry_sv.pdf |
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| Institution: | Singapore Management University |
| Language: | English |