Strategy viewed from a management fashion perspective
This article argues for the greater inclusion of external agents within strategy research. Drawing on the emergent management fashion literature, it conceives of these as a group of actors operating within a management fashion‐setting arena. The outputs of this community dominate conceptions of what...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2004
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| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/6279 https://ink.library.smu.edu.sg/context/lkcsb_research/article/7278/viewcontent/Strategy_management_fashion_perspective_av.pdf |
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| Institution: | Singapore Management University |
| Language: | English |
| Summary: | This article argues for the greater inclusion of external agents within strategy research. Drawing on the emergent management fashion literature, it conceives of these as a group of actors operating within a management fashion‐setting arena. The outputs of this community dominate conceptions of what are deemed legitimate strategic actions. They thus have a critical, if presently neglected, impact on the nature strategy. The roles of the members of the management fashion‐setting community are described and three promising areas of research outlined. |
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