Strategy viewed from a management fashion perspective

• Main Author: CLARK, Timothy Adrian Robert
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2004
• Subjects: Organizational Behavior and Theory; Strategic Management Policy
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/6279; https://ink.library.smu.edu.sg/context/lkcsb_research/article/7278/viewcontent/Strategy_management_fashion_perspective_av.pdf
• Institution: Singapore Management University

This article argues for the greater inclusion of external agents within strategy research. Drawing on the emergent management fashion literature, it conceives of these as a group of actors operating within a management fashion‐setting arena. The outputs of this community dominate conceptions of what are deemed legitimate strategic actions. They thus have a critical, if presently neglected, impact on the nature strategy. The roles of the members of the management fashion‐setting community are described and three promising areas of research outlined.