The process of internationalization in the operating firm

The process of internationalization in the operating firm

Two factors have been emphasised as influencing the choice of, and subsequent shifts between, modes of foreign market servicing: (1) market-specific knowledge; and (2) the generalised knowledge from operating internationally. The process-oriented literature on internalisation has tended to emphasise...

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Bibliographic Details
Main Authors: CLARK, Timothy Adrian Robert, PUGH, Derek S., MALLORY, Geoff
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 1997
Subjects:
Internationalization
International priority
Uppsala
International Business
Organizational Behavior and Theory
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/6288
https://ink.library.smu.edu.sg/context/lkcsb_research/article/7287/viewcontent/Process_Internat_Firm_1997_av.pdf
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/lkcsb_research/6288
https://ink.library.smu.edu.sg/context/lkcsb_research/article/7287/viewcontent/Process_Internat_Firm_1997_av.pdf

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