The process of internationalization in the operating firm
Two factors have been emphasised as influencing the choice of, and subsequent shifts between, modes of foreign market servicing: (1) market-specific knowledge; and (2) the generalised knowledge from operating internationally. The process-oriented literature on internalisation has tended to emphasise...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
1997
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/6288 https://ink.library.smu.edu.sg/context/lkcsb_research/article/7287/viewcontent/Process_Internat_Firm_1997_av.pdf |
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| Institution: | Singapore Management University |
| Language: | English |