How product attributes influence internationalization: A framework of domain- and culture-specificity

How product attributes influence internationalization: A framework of domain- and culture-specificity

This paper introduces two important dimensions of product attributes in the context of internationalization: domain- and culture-specificity. Products can be high or low in domain- or culture-specificity, thereby being one of four broad categories in a two-by-two matrix. This framework of product at...

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Bibliographic Details
Main Authors: FAN, Terence P. C., TAN, Alex Tai Loong
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2015
Subjects:
International new ventures
stage internationalizers
product attributes
domain-specific familiarity
cultural distance
Asian Studies
Business
International Business
Strategic Management Policy
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/4387
https://ink.library.smu.edu.sg/context/lkcsb_research/article/5386/viewcontent/How_product_attributes_influence_internationalization_av.pdf
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/lkcsb_research/4387
https://ink.library.smu.edu.sg/context/lkcsb_research/article/5386/viewcontent/How_product_attributes_influence_internationalization_av.pdf

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