How product attributes influence internationalization: A framework of domain- and culture-specificity
This paper introduces two important dimensions of product attributes in the context of internationalization: domain- and culture-specificity. Products can be high or low in domain- or culture-specificity, thereby being one of four broad categories in a two-by-two matrix. This framework of product at...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2015
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/4387 https://ink.library.smu.edu.sg/context/lkcsb_research/article/5386/viewcontent/How_product_attributes_influence_internationalization_av.pdf |
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| Institution: | Singapore Management University |
| Language: | English |