The internationalization of chinese companies : a case study on haier group.
In view of the fast pace at which the world is globalizing as well as the saturated global market, the Chinese, being a late entrant, finds it a struggle to gain a foothold in the global market and to catch up with established players. In this study, we hope to understand some of the problems the Ch...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10260 |
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| Institution: | Nanyang Technological University |