The internationalization of chinese companies : a case study on haier group.

• المؤلفون الرئيسيون: Ng, Qi Hui., Yong, Michelle Mixue., Tan, Sze Nee.
• مؤلفون آخرون: Kim, Changsu
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::International business
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/10260

In view of the fast pace at which the world is globalizing as well as the saturated global market, the Chinese, being a late entrant, finds it a struggle to gain a foothold in the global market and to catch up with established players. In this study, we hope to understand some of the problems the Ch...