The internationalization of chinese companies : a case study on haier group.

The internationalization of chinese companies : a case study on haier group.

In view of the fast pace at which the world is globalizing as well as the saturated global market, the Chinese, being a late entrant, finds it a struggle to gain a foothold in the global market and to catch up with established players. In this study, we hope to understand some of the problems the Ch...

Full description

Saved in:
Bibliographic Details
Main Authors: Ng, Qi Hui., Yong, Michelle Mixue., Tan, Sze Nee.
Other Authors: Kim, Changsu
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::International business
Online Access:http://hdl.handle.net/10356/10260
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Nanyang Technological University
id sg-ntu-dr.10356-10260
record_format dspace
spelling sg-ntu-dr.10356-102602023-05-19T06:09:04Z The internationalization of chinese companies : a case study on haier group. Ng, Qi Hui. Yong, Michelle Mixue. Tan, Sze Nee. Kim, Changsu Nanyang Business School DRNTU::Business::International business In view of the fast pace at which the world is globalizing as well as the saturated global market, the Chinese, being a late entrant, finds it a struggle to gain a foothold in the global market and to catch up with established players. In this study, we hope to understand some of the problems the Chinese faced as a late entrant to the global market as well as the strategies that they can use to help themselves play the game of “catching up”. 2008-09-24T07:41:45Z 2008-09-24T07:41:45Z 2006 2006 Final Year Project (FYP) http://hdl.handle.net/10356/10260 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::International business
spellingShingle DRNTU::Business::International business
Ng, Qi Hui.
Yong, Michelle Mixue.
Tan, Sze Nee.
The internationalization of chinese companies : a case study on haier group.
description In view of the fast pace at which the world is globalizing as well as the saturated global market, the Chinese, being a late entrant, finds it a struggle to gain a foothold in the global market and to catch up with established players. In this study, we hope to understand some of the problems the Chinese faced as a late entrant to the global market as well as the strategies that they can use to help themselves play the game of “catching up”.
author2 Kim, Changsu
author_facet Kim, Changsu
Ng, Qi Hui.
Yong, Michelle Mixue.
Tan, Sze Nee.
format Final Year Project
author Ng, Qi Hui.
Yong, Michelle Mixue.
Tan, Sze Nee.
author_sort Ng, Qi Hui.
title The internationalization of chinese companies : a case study on haier group.
title_short The internationalization of chinese companies : a case study on haier group.
title_full The internationalization of chinese companies : a case study on haier group.
title_fullStr The internationalization of chinese companies : a case study on haier group.
title_full_unstemmed The internationalization of chinese companies : a case study on haier group.
title_sort internationalization of chinese companies : a case study on haier group.
publishDate 2008
url http://hdl.handle.net/10356/10260
_version_ 1770566934153134080

Similar Items