The internationalization of chinese companies : a case study on haier group.

• Main Authors: Ng, Qi Hui., Yong, Michelle Mixue., Tan, Sze Nee.
• Other Authors: Kim, Changsu
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::International business
• Online Access: http://hdl.handle.net/10356/10260
• Institution: Nanyang Technological University

In view of the fast pace at which the world is globalizing as well as the saturated global market, the Chinese, being a late entrant, finds it a struggle to gain a foothold in the global market and to catch up with established players. In this study, we hope to understand some of the problems the Ch...