How product attributes influence internationalization: A framework of domain- and culture-specificity

• المؤلفون الرئيسيون: FAN, Terence P. C., TAN, Alex Tai Loong
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2015
• الموضوعات: International new ventures; stage internationalizers; product attributes; domain-specific familiarity; cultural distance; Asian Studies; Business; International Business; Strategic Management Policy
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/lkcsb_research/4387; https://ink.library.smu.edu.sg/context/lkcsb_research/article/5386/viewcontent/How_product_attributes_influence_internationalization_av.pdf

This paper introduces two important dimensions of product attributes in the context of internationalization: domain- and culture-specificity. Products can be high or low in domain- or culture-specificity, thereby being one of four broad categories in a two-by-two matrix. This framework of product at...