The management guru as organizational witchdoctor
This paper suggests that the work of management gurus resembles the performance of a witchdoctor. Central to the work of management gurus is the achievement of transformations of consciousness among their audiences of managers. The view of management gurus offered in this paper has three elements: (...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
1996
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/6263 https://ink.library.smu.edu.sg/context/lkcsb_research/article/7262/viewcontent/Mgt_guru_witchdoctor_1996_av.pdf |
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| Institution: | Singapore Management University |
| Language: | English |