The management guru as organizational witchdoctor

• Main Authors: CLARK, Timothy Adrian Robert, SALAMAN, Graeme
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 1996
• Subjects: Business; Organizational Behavior and Theory
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/6263; https://ink.library.smu.edu.sg/context/lkcsb_research/article/7262/viewcontent/Mgt_guru_witchdoctor_1996_av.pdf
• Institution: Singapore Management University

This paper suggests that the work of management gurus resembles the performance of a witchdoctor. Central to the work of management gurus is the achievement of transformations of consciousness among their audiences of managers. The view of management gurus offered in this paper has three elements: (...