The effect of top-level domains and advertisements on health web site credibility

Background: Concerns over health information on the Internet have generated efforts to enhance credibility markers; yet how users actually assess the credibility of online health information is largely unknown.Objective: This study set out to (1) establish a parsimonious and valid questionnaire inst...

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Bibliographic Details
Main Authors: WALTHER, Joseph B., WANG, Zuoming, LOH, T.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2004
Subjects:
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/6480
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Institution: Singapore Management University
Language: English