Dare to be different? Conformity versus differentiation in corporate social activities of Chinese firms and market responses

• Main Authors: ZHANG, Yanlong, WANG, Heli, ZHOU, Xiaoyu
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2019
• Subjects: optimal distinctiveness; corporate social responsibility; securities analysts; Asian Studies; Business Law, Public Responsibility, and Ethics; Strategic Management Policy
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/6495; https://ink.library.smu.edu.sg/context/lkcsb_research/article/7494/viewcontent/daretobedifferent.pdf
• Institution: Singapore Management University

Building on the literature on optimal distinctiveness, this study explores the effects of conformity and differentiation in corporate social responsibility (CSR) practices on the evaluations by security analysts and the responses of the financial market in general. We develop the argument that while...